Why Use Video Marketing?
People love to consume videos!
Video marketing is proven to work amazingly well to help your clients purchase more products and services... and more often!
THE FACTS: According to studies, one-third of online activity is spent watching videos and 1 in 4 consumers perceive companies that use video to be more savvy and interesting than those that don’t.
Video drives more organic traffic.
•Organic traffic is one of the largest drivers of visitors to any e-commerce store. The higher the website’s quality appears to Google, the more it can attract organic traffic. One way Google analyzes the quality of a website is through its bounce rate. If visitors bounce as soon as they visit a site, Google concludes that the website is low-quality. Videos engage visitors on a site for longer. If you can manage to reduce the bounce rate of your site, you will be able to drive more organic traffic.
•62% of businesses who use video believe video has helped increase the amount of organic traffic they receive.
People use videos to learn about your products.
•Videos have a big impact in the purchase-decision process. 98% of people surveyed said they had watched an explainer video to learn more about a product or service.
•90% of people interviewed said product videos were helpful in the decision process.
•64% are more likely to buy a product online after watching a video.
•The reason so many people like watching videos directly correlates to the way it allows people to process information. People who watch a video retain 95% of a message compared to 10% when they read it in text.
•Four times as many customers would rather watch a video about a product than reading about it.
•According to a study done by Google, almost 50% of internet users look for videos related to a product or service before visiting a store.
•93% of businesses who use video believe it has increased user understanding of their product or service, which affects their conversion rates.
Video drives more conversions.
•74% of the people interviewed who watched an explainer video to learn more about a product or service ended up buying it.
•77% of consumers say they’ve been convinced to buy a product or service by watching a video. This means, not only does video help people engage with your brand and learn more about your offerings, but it also helps them pull the plug and purchase your products.
•Websites that use video have had a conversion rate of 4.8%, compared to 2.9% for those that don’t use video.