LOVINGTON, New Mexico — TD’s Brew & BBQ, a Lovington-based maker of barbecue sauces and spice rubs, has received state economic development assistance, New Mexico officials said. With the new funding, the company will expand its operations and plans to create 16 new local jobs.
Officials said the project is expected to generate more than $14 million in economic impact over the next ten years. The expansion will bring production in-house, requiring the hiring of 16 additional full-time employees. The program is administered by the New Mexico Economic Development Department (EDD).
TD’s Brew & BBQ growing jobs
“As a Lovington native, I love seeing this project bring the taste of southeast New Mexico to the rest of the country while growing good jobs at home,” EDD Cabinet Secretary Rob Black said.
“Small businesses are what keep our rural communities thriving, and TD’s has now put Lovington on the national food map,” he added.
TD’s Brew & BBQ was founded and is owned by Tearl “TD” Dunlap. The company has outgrown its current out-of-state co-packing facility.
The expansion will enable the company to manufacture its products locally at its Lovington site, further strengthening its presence in the regional economy.
To support the project, the New Mexico Local Economic Development Act (LEDA) fund has committed $150,000 to the company. The funding will be released in installments as TD’s Brew & BBQ meets construction and hiring benchmarks.
A source of pride
Since its launch in March 2019, the brand has gained national distribution. Its products are now sold in more than 600 stores across the United States, as well as through the company’s website and Amazon. The company also provides co-packing, warehousing, and e-commerce fulfillment services.
“This facility will serve as a critical manufacturing hub, bringing both our brands and out-of-state production directly into our community,” Dunlap said.
According to Dunlap, building this facility in Lovington and southeast New Mexico is a source of pride. He noted that “a legacy of hardworking excellence and a standard of performance that we intend to uphold every single day” has defined the area.
The City of Lovington has pledged $20,000 in local LEDA funds and will act as the fiscal agent for the project. The city is also supporting the expansion by offering the company a discounted land purchase.
Lovington Mayor Robbie Roberts said Dunlap’s decision to expand locally “demonstrates a strong commitment to the community.”
“Building on the success of the spices and rubs TD is already known for, this expansion into ready-to-grill meats and additional offerings represents meaningful growth and new economic opportunity for our city,” Roberts said.
The Lovington City Commission approved the expansion project in December 2025. Construction is expected to be completed within the next five years.
LEDA is a state program. It invests public funds in private companies to help offset costs related to land acquisition, building construction, and infrastructure development. The goal is to stimulate job creation and long-term economic growth.