Tag: Tourism

Trail Town Pride: Santa Fe Earns IMBA Nod; Governor Commits to Expanding Outdoor Opportunities

Santa Fe is named an IMBA Trail Town, with Gov. Michelle Lujan Grisham pledging expanded outdoor access to drive health and economic growth.

From City Crowds to Countryside Charm: Why U.S. Travelers Are Flocking to Off‑The‑Map Airbnb Gems Like This New Mexico Village

Airbnb launches its “Off-the-Map” list as travelers turn to rural destinations, boosting local economies and reshaping US tourism trends.

NMTD Welcomes Travelers from 50 States and 108 Countries in 2025

New Mexico Tourism Department welcomed an estimated 337,498 travelers from all 50 states and 108 countries in 2025.

Inside ‘New Mexico True Certified’: How a State-Backed Label Reshaped Local Branding—And Who Benefits

A decade after its launch, the New Mexico True Certified program has grown into a powerful branding tool—but questions remain about who truly gains.