Words carry power. They can inspire others, create a sense of belonging, and offer comfort. But they can also cause pain that lingers long after the moment has passed.
That message drives the Words Matter campaign. The initiative is led by Albuquerque Public Schools’ Office of Equity and Engagement. As the campaign grows, one thing remains clear. Students themselves have the most important voices in this conversation.
Last year, two middle schools and six high schools joined Words Matter. Students created presentations, posters, buttons and stickers, encouraging peers to consider the impact of words.
Taylor Middle School learners participated in the campaign to help foster a more supportive school community.
“I want to change the environment of the school,” said seventh grader Alex.
Others view the campaign as a deeply personal effort.
Giselle, a seventh grader, drew inspiration from her cousin’s mental health struggles to create something that could help others.
Eighth grader Izel said others had directed negative language at her and her peers. She wanted people to understand how those words can make someone feel.
Student Feedback Guides the Campaigns Future
Students also shared honest feedback about the campaign’s impact. Some noticed greater kindness and awareness, while others said the campaign still had room to grow.
APS said the feedback is helping shape the initiative’s next steps.
Students suggested exploring how words affect people and finding more ways to help people feel better about themselves. They also called for more efforts to address bullying and opportunities for work with school leaders.
“Since we just scratched the surface, I think we should go further down the iceberg about talking more about what it could do to a person, depending on what you say!” said Olivier, a sixth grader.
The Office of Equity and Engagement hopes to build on student perspectives as Words Matter continues to evolve. The campaign goes beyond telling students which words to use. It creates opportunities for students to lead conversations about kindness, identity, belonging, and mental health. It also gives them a voice in the school culture they want to build.
