Tourism

Tourism Department Calls On Businesses to “Keep it True” Amid Rise of AI-Generated Advertising

The state’s tourism department launched the Keep it True initiative in July to discourage the use of AI in advertising production. Dozens of businesses and organizations have already pledged to use authentic materials in their respective campaigns.

Tourism Boost? New Mexico Welcomed 760,000 International Visitors in 2025 Despite Nationwide Decline

New Mexico remains a popular destination for international travelers, with the state welcoming about 10,000 more foreign visitors in 2025.

100 Years of Neon: How Route 66 Fuels Albuquerque’s Modern Soul

Albuquerque continues to promote its historic Route 66 corridor as a premier destination for travelers seeking vintage landmarks, local businesses, museums, and cultural attractions. As the Route 66 Centennial approaches, officials encourage visitors to explore the city's rich history and vibrant communities along the legendary highway.

Red or Green? How New Mexico’s Iconic Chile Blends Centuries of Tradition

New Mexico continues to celebrate its iconic chile as a symbol of the state's culinary heritage and agricultural traditions. Tourism officials encourage visitors to experience authentic New Mexican cuisine through local restaurants, chile farms, markets, and seasonal festivals.

Why Albuquerque Is Doubling Down on Inclusive Tourism, Welcoming LGBTQ+ Travelers

Albuquerque continues to promote itself as an LGBTQ+-friendly destination by showcasing its inclusive community, cultural attractions, local businesses, and year-round events. Tourism officials encourage visitors to experience the city's welcoming atmosphere while exploring its arts, dining, outdoor recreation, and historic neighborhoods.

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‘It sounded like an F-16’: Pipeline Blast Near New Mexico-Colorado Border Sends Flames Into New Mexico Sky, Sparked Wildfire

Residents near the New Mexico-Colorado border described a terrifying pipeline explosion that shook the ground, knocked out power and sent flames towering into the sky before igniting a wildland fire.

‘We’ll Take Your Hand’: Tomasita’s Employees Find Temporary Work After Fire Forces Restaurant Closure

After a fire forced Tomasita’s to close last week, more than 25 of its employees have found temporary jobs at other establishments, allowing them to stay employed and earn income during the Balloon Fiesta.

Just Like a Movie: “Up”-Inspired 94-Balloon Cluster Soars at 2026 Albuquerque Balloon Fiesta

A 94-balloon cluster inspired by the iconic Disney-Pixar film “Up” became one of the standout sights at this year’s Albuquerque International Balloon Fiesta on Saturday. The cluster made its way to Arizona early Sunday morning.

New Mexico Launches State Meat and Poultry Inspection Program, Becoming 31st State to Offer In-State Alternative

New Mexico has launched a state-run meat and poultry inspection program, giving local producers and processors a new pathway to inspect and sell products within state lines under Livestock Board supervision rather than federal oversight. Developed with the USDA, the program aims to ease access for smaller operations and strengthen local food systems.

Wrong-Way Crash Kills Four on Interstate 40, NMSP Confirms

Authorities reported a deadly wrong-way crash on Interstate 40 after a commercial truck crossed the median and hit two vehicles on Sunday.