Tourism

Tourism Department Calls On Businesses to “Keep it True” Amid Rise of AI-Generated Advertising

The state’s tourism department launched the Keep it True initiative in July to discourage the use of AI in advertising production. Dozens of businesses and organizations have already pledged to use authentic materials in their respective campaigns.

Tourism Boost? New Mexico Welcomed 760,000 International Visitors in 2025 Despite Nationwide Decline

New Mexico remains a popular destination for international travelers, with the state welcoming about 10,000 more foreign visitors in 2025.

100 Years of Neon: How Route 66 Fuels Albuquerque’s Modern Soul

Albuquerque continues to promote its historic Route 66 corridor as a premier destination for travelers seeking vintage landmarks, local businesses, museums, and cultural attractions. As the Route 66 Centennial approaches, officials encourage visitors to explore the city's rich history and vibrant communities along the legendary highway.

Red or Green? How New Mexico’s Iconic Chile Blends Centuries of Tradition

New Mexico continues to celebrate its iconic chile as a symbol of the state's culinary heritage and agricultural traditions. Tourism officials encourage visitors to experience authentic New Mexican cuisine through local restaurants, chile farms, markets, and seasonal festivals.

Why Albuquerque Is Doubling Down on Inclusive Tourism, Welcoming LGBTQ+ Travelers

Albuquerque continues to promote itself as an LGBTQ+-friendly destination by showcasing its inclusive community, cultural attractions, local businesses, and year-round events. Tourism officials encourage visitors to experience the city's welcoming atmosphere while exploring its arts, dining, outdoor recreation, and historic neighborhoods.

Most Reads:

Facebook Found to Have Misled New Mexico Users as Jury Finds Nearly 44 Million Violations of State Law

A New Mexico jury has found Facebook violated state law nearly 44 million times, potentially exposing Meta to a civil penalty of about $220 billion. The verdict centered on allegations involving user data, misinformation, hate speech and Facebook’s representations about its platform.

New Mexico Families to Flee to Higher Ground as Flash Flood Emergency Strikes Socorro

Families in central New Mexico were urged to seek higher ground after torrential rain triggered a Flash Flood Emergency in Socorro and nearby Luis Lopez, with up to six inches of rain reported.

Albuquerque’s Rio Grande is Running Dry – and Its Underground Water Lifeline is Under Pressure

Hotter temperatures, shrinking snowpacks and prolonged drought are forcing cities across the American Southwest to rethink how they use water. In Albuquerque, conservation has become central to protecting the supplies beneath the city.

El Niño Is Back — and It Could Soak New Mexico This Winter. But Don’t Get Too Comfortable.

After years of drier La Niña influences, a strengthening El Niño offers New Mexico hope for moisture relief — but also brings risks of extreme rain, flooding and unpredictable extremes in a warming climate.

Tourism Department Calls On Businesses to “Keep it True” Amid Rise of AI-Generated Advertising

The state’s tourism department launched the Keep it True initiative in July to discourage the use of AI in advertising production. Dozens of businesses and organizations have already pledged to use authentic materials in their respective campaigns.