The state’s tourism department launched the Keep it True initiative in July to discourage the use of AI in advertising production. Dozens of businesses and organizations have already pledged to use authentic materials in their respective campaigns.
Albuquerque continues to promote its historic Route 66 corridor as a premier destination for travelers seeking vintage landmarks, local businesses, museums, and cultural attractions. As the Route 66 Centennial approaches, officials encourage visitors to explore the city's rich history and vibrant communities along the legendary highway.
New Mexico continues to celebrate its iconic chile as a symbol of the state's culinary heritage and agricultural traditions. Tourism officials encourage visitors to experience authentic New Mexican cuisine through local restaurants, chile farms, markets, and seasonal festivals.
Albuquerque continues to promote itself as an LGBTQ+-friendly destination by showcasing its inclusive community, cultural attractions, local businesses, and year-round events. Tourism officials encourage visitors to experience the city's welcoming atmosphere while exploring its arts, dining, outdoor recreation, and historic neighborhoods.
Ancient pollen from White Sands National Park in New Mexico reveals how early humans may have witnessed dramatic climate change more than 20,000 years ago, as rising temperatures shrank a large lake and transformed conifer forests into oak woodlands and sagebrush.
New Mexico Attorney General Raúl Torrez says up to 10,600 comments supporting Project Jupiter’s air-quality permit may be questionable, prompting civil and criminal investigations into possible fraud.
Nearly 1,000 people gathered in Santa Fe and several hundred more in Las Cruces for No Kings rallies Saturday, urging New Mexicans to vote early ahead of the Nov. 3 general election. Participants said casting ballots is a way to influence government decisions, address community concerns and shape the country's future.
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