Canadian pipe manufacturer Endurance Technologies, Inc. will open its first U.S. facility in New Mexico, selecting Las Cruces as the site for its expansion.
The Calgary-based pipe manufacturer said the project will create 43 jobs over the next five years. It expects to invest more than $13 million in its first three years of operations, with total capital expenditures reaching $18.6 million. State officials estimate the project will generate $54.5 million in economic impact for New Mexico over the next decade.
Expanded presence in the U.S.
Endurance Technologies said the new facility will expand its presence in the U.S., increase production capacity, and allow it to better serve American customers. The company has supplied products to the oil and gas industry for more than 30 years.
The announcement comes as New Mexico continues a broader push to attract manufacturing and industrial investments, particularly in southern and border-region communities. State and local governments have been offering incentive packages and workforce training support to compete with neighboring states for new facilities, as officials seek to diversify the economy beyond energy extraction and federal spending while creating higher-paying jobs.
“From the moment we began spending time in New Mexico, it was clear this was the right place for our next chapter,” said Endurance Technologies president and CEO Jeff Pitura, citing the local workforce, infrastructure, and community support as factors in the decision.
New Mexico Economic Development Department Cabinet Secretary Rob Black said the investment supports the state’s efforts to attract manufacturing jobs. “Endurance Technologies is bringing jobs and investment to Las Cruces, and we’re excited to see them get started and grow here,” he said.
The pipe manufacturer will locate its operations at the City of Las Cruces’ Innovation & Industrial site, where it has purchased an existing 45,050-square-foot building on a 15-acre property. The facility will be renovated before operations begin.
Pipe manufacturer will revitalize the industry, create jobs
Las Cruces Mayor Eric Enriquez said the project would revitalize an industrial site and create jobs for local residents.
The project was developed through coordination among the State of New Mexico, the City of Las Cruces, the Mesilla Valley Economic Development Alliance, and the New Mexico Partnership.
“This announcement reflects years of work to position our region for projects like this,” said Davin Lopez, president and CEO of the Mesilla Valley Economic Development Alliance.
Endurance Technologies received local and state incentives, including support under the Local Economic Development Act (LEDA), an Industrial Revenue Bond (IRB), the NMBorderplex Closing Incentive, and Job Training Incentive Program (JTIP) funds. The company said it expects to open the Las Cruces facility before the end of 2026.